TUDOR

Daring individuals have long chosen Tudor while achieving the extraordinary on land, ice, in the air and underwater. This signature also refers to the vision of Hans Wilsdorf, the founder of Tudor, who manufactured Tudor watches to withstand the most extreme conditions, watches made for the most daring lifestyles indeed.

David Beckham is a multi-faceted man with a taste for finer things. “Especially as an Englishman I think you really appreciate a nice suit and a nice watch. They go very well together” he says.

A long-time wristwatch lover, he came to know Tudor through its sibling brand, Rolex, of which he owns several timepieces. “I was attracted to Tudor by the attention to detail I could see in their watches. I then learned about the history of the brand. One of adventure, pioneer diving and daring expeditions. I was instantly hooked”. David Beckham wears the Black Bay S&G, a vintage-inspired steel and gold diver’s watch as well as the Black Bay Chrono, a COSC-certified chronograph with column-wheel manufacture calibre drawing upon Tudor's diving and motorsports heritage.

That’s right, TUDOR is now the Official Timekeeper of Inter Miami CF, the global Club bringing world-class fútbol to fans locally and worldwide. Born from a daring spirit, the Club is now one of the hottest teams in sports in just its fifth season.

TUDOR believes in a Born To Dare Spirit and that’s exactly what TUDOR ambassador and Inter Miami Co-Owner David Beckham alongside Managing Owner Jorge Mas and Co-Owner Jose Mas represent and pursued through the audacious and visionary journey to build a fútbol Club like no other. The global Club, built entirely from scratch and launched on a principle of Freedom to Dream, is now home to some of the best players in the world.

To make the Club stand out, Inter Miami CF chose pink, an iconic colour that reflects South Florida’s vibrant soul and has captivated the world. A colour that represents the daring spirit of the Club and its fans. This is the spirit that gave birth to TUDOR, close to a century ago, an attitude that’s summarized in our brand signature Born To Dare.

Since 2017, New Zealand’s national rugby team, the legendary All Blacks, together with their explosive playmaker Beauden Barrett, have been ambassadors for TUDOR and its #BornToDare signature. Rugby is a powerful, uncompromising sport with noble values, a sport for the bold, a true reflection of the spirit that has driven this watchmaking brand since its inception.

Since 1884, New Zealand’s national rugby team, the All Blacks, has enjoyed a win-rate of over 75%, making it one of the most successful teams of all time in any sport. Despite being a relatively small country of 4.5 million residents, New Zealand has an enormous pool of talent with rugby coursing through the veins of 150,000 players, and many more supporters country-wide. With world-class training practices from the earliest age, a daring vision of the sport and enduring values of humility and team spirit, the All Black team towers above the individual star.