Panerai

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Each Panerai watch is as unique as the history it tells. A history that has its beginnings in Florence, where Giovanni Panerai, a businessman, craftsman and innovator, opened the city’s first watchmaker’s shop in 1860. A history that links every single detail of a watch to the purpose for which it was designed and made, when Panerai watches were supplied to the commandos of the Italian Navy. A history which has always looked to the future, through the ongoing search for technical excellence which distinguishes every new Officine Panerai collection. Combining Italian design and Swiss watchmaking perfection, Officine Panerai year by year re-interprets its passion which for more than 150 years has been the creation of high-precision instruments for measuring time with a strong distinctive, aesthetic and functional identity.